In an attention-fragmented, trust-challenged marketplace, no brand wins alone. Partnership Architects help companies:

  • Accelerate growth by tapping into new or targeted audiences and platforms

  • Future-proof your business through shared innovation and monetization

  • Deepen brand equity through meaningful, authentic collaboration

What is Partnership Architecture?

We identifying and activate alignments that drive mutual value for brands with media, event, and entertainment platform partners.

Building blocks for success:

  • Paid and earned media integrations

  • Business development collaborations

  • Co-branded content and experiences

  • New revenue models and commercial pathways

How We Do It

Whether you’re launching a new go-to-market strategy, unlocking a new revenue stream, or navigating a pivot, The Barish Group brings clarity, creativity, and a playbook built on real results.

From traditional publishers evolving their monetization models, to digital platforms scaling fast, to e-commerce players chasing new growth—The Barish Group will map the blueprint and execute.

A Roadmap for Success

With 20+ years leading business development, enterprise sales, and strategic brand partnerships at Condé Nast, IAC’s The Daily Beast, and The Tribune Company, Jeff and his team identify white space to generate revenue; Connecting companies with the brand partners that drive mutual value and results.

Throughout his career, Jeff has led high performance teams with revenue responsibilities into the hundreds of millions, building high-impact, cross-platform campaigns and commerce experiences across multiple categories and brands - Consumer Packaged Goods, Alc Bev & Spirits, Luxury Home, Luxury Accessory and Financial Services

Jeff has also launched first-of-their-kind media brands and other initiatives across content, data, and product - opening new business opportunities for some of the world’s most respected companies.

Jeff Barish, Principal

Contact Us

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